It is no news that celebrities rent designer pieces to wear on the red carpet. But for the everyday consumer, renting premium fashion seems impossible and it is an untapped aspect of fashion. According to research, 50% of fast fashion pieces are discarded every year.

On social media, people are showcasing their lives whereby they do not want to be seen wearing stuffs over and over again, this presents an opportunity for the rental business ,whereby consumers can rent instead of buying.So an everyday consumer can also rent premium fashion pieces to upgrade their wardrobe!How exciting!isnt it?